As a purposeful entrepreneur and systems design thinker, I bring 25+ years of experience to help you define or clarify your business and product strategy, establish new ventures, and bring innovative solutions to market.

My passion is to start and grow organizations by building on what works and creating solutions to sustain our communities for generations to come.

From visioning and positioning to developing a product and go to market strategy, let me help you get off the ground or successfully pivot based on pragmatic ideas of what works.

While sales training models focus on “selling,” I develop sales enablement systems around an educative model that puts learning about the customer at the center.

Instructional design, in the digital world, is more than just an online Powerpoint presentation. My goal is to help you develop learning content and instructional delivery models that get measurable results.

Agile? Waterfall? PRDs? User Stories? Journeys? Rather than take a stance in the religious wars around product, my approach is to combine the best practices across all to design, specify, and release products that people want to use.

The best way to evaluate the design of a product is to build it and test it with real people. Rather than rely solely on prototyping tools, I help build products to test concepts and explain requirements to accelerate the effort.