Sales is About the Customer, not Product

Though it may seem counterintuitive, “selling” is secondary in sales. Closing deals comes down to assessing what the customer needs and finding the best product or service fit. However, sales enablement has trained sales in what is in the product or service. Instead, sales enablement needs to be transformed into an educative process centered on the customer.

How I can help:

• Enablement Strategy and Process
• Engaging Training and Coaching Models
• Major Account Support
• Content Development Strategy
• Marketing and Product Coordination
• Sales Performance Evaluation Models